How to Use Google My Business Without a Brick and Mortar Store
Hey there, my awesome friends!
It’s your boy, here to help you get found online!
Today, we’re diving into a hot topic that’s super relevant for lots of small businesses out there—using Google My Business without a physical storefront.
So, let’s get into it!
The Basics of Google My Business
First things first, if you run a business with a storefront, creating a Google My Business listing is a total no-brainer.
It’s one of the most effective ways to get found by customers in your area when they’re searching for local businesses.
And did I mention it’s FREE?
Who doesn’t love free stuff?
But what if you’re one of those rad entrepreneurs who operates without a physical location?
Maybe you’re a freelance graphic designer, a mobile dog groomer, or you offer personal training sessions at parks.
Worry not, my friends, because you can still use Google My Business to get your name out there and attract those customers!
Can You Use Google My Business Without a Storefront?
OMG, the answer is YES!
But there are a few conditions you need to keep in mind.
Google’s guidelines say that business profiles on GMB can be created for:
Businesses with a physical location: This is the classic brick-and-mortar setup that everyone thinks about.
Businesses that travel to customers: This is where you come in!
If your business involves visiting or delivering to customers directly, you can totally create a Google My Business listing.
This means if you’re out there hustling and delivering your service right to your customers’ homes, you’re eligible for that sweet, sweet GMB listing.
Setting Up Your Google My Business Profile
Alright, so you’re excited and ready to get started.
But hold your horses!
Setting up a listing for a business that doesn’t have a storefront can be a bit trickier than for those with a location.
Google has a set of strict guidelines you must follow, and failing to comply could lead to your business listing being suspended.
Yikes!
Here’s the Lowdown:
Service Area: When setting up your GMB profile, you’ll need to specify your service area. This is where you’ll indicate the regions or neighborhoods you serve. Make sure it’s accurate, so potential customers know you’re their go-to person!
Business Name: Use your actual business name. Don’t try to get all clever and SEO-y with it. Just keep it real, folks.
Address: Now here’s the catch. If you’re a service-based business without a physical location, you should choose the option that says “I deliver goods and services to my customers at their location.” This way, you won’t need to provide a physical address.
Verification: Google will want to verify your business, and that could involve a postcard sent to your business address, phone verification, or even email verification. So, be prepared for that.
Complete Your Profile: Fill out all the information, including business hours, photos, services offered, and customer reviews. The more info you provide, the better!
Stay Active: Once you’re all set up, don’t just leave it hanging. Keep your profile updated with new photos, posts, and responses to reviews. Engagement is key!
FAQs About Google My Business for Non Storefront Businesses
Can I use Google My Business if I operate from my home?
Absolutely! Just make sure you select “I deliver goods and services to my customers at their location” and don’t reveal your home address.
What types of businesses are eligible for GMB without a store?
Great question! Some examples include mobile pet groomers, freelance consultants, personal trainers, and delivery services. If you’re going to your customers, you’re good to go!
What happens if I don’t follow Google’s guidelines?
If you don’t comply with the guidelines, your listing could get suspended, and we don’t want that! So, always read the rules before jumping in.
Is Google My Business worth it for my service-based business?
Heck yes! It’s a powerful tool for visibility and helps you connect with local customers. Why not take advantage of it?
How can I make my GMB profile stand out?
Use high-quality images, respond to reviews, and keep your information up to date. Engaging with your audience will definitely make you stand out!
Wrapping It Up
So, there you have it!
You don’t need a fancy storefront to take advantage of Google My Business.
If you visit or deliver to customers directly, jump in and create that profile.
Just remember to follow the guidelines, stay active, and keep it real!
I hope you found this post helpful, and if you did, drop a comment below or share it with your fellow entrepreneurs!
Until next time, keep hustling and making those connections!
Catch you later!
Feel free to reach out if you have more questions or need assistance with your Google My Business setup! I’m here to help!